This does not mean that culture spreads to the masses, but that culture is being destroyed in order to yield entertainment. The result of this is not disintegration but decay, and those who actively promote it are not the Tin Pan Alley composers but a special kind of intellectuals, often well read and well informed, whose sole function is to organize, disseminate, and change cultural objects in order to persuade the masses that Hamlet can be as entertaining as My Fair Lady, and perhaps educational as well.