As social media, online relationships, and perceived social expectations on platforms such as Facebook play a greater role in people’s lives, a new phenomenon has emerged: social noise. Social noise is the influence of personal and relational factors on information received, which can confuse, distort, or even change the intended message. Influenced by social noise, people are likely to moderate their response to information based on cues regarding what behavior is acceptable or desirable within their social network. This may be done consciously or unconsciously as individuals strive to present themselves in ways that increase their social capital. For example, this might be seen as liking or sharing information posted by a friend or family member as a show of support despite having no strong feelings toward the information itself. Similarly, someone might refrain from liking, sharing, or commenting on information they strongly agree with because they believe others in their social network would disapprove.